About
Latinfit L.L.C
A UAE-based fitness and lifestyle company founded in 2021, dedicated to bringing the energy, culture, and passion of Zumba® and dance fitness to the Middle East. Operating under the brand Latinfit Middle East, Zumba Factory has become a leading name in dance fitness experiences and official Zumba® merchandise distribution across the region.
Our story
Built on a simple idea
Latinfit was built on a simple idea — fitness should feel like a celebration, not a chore. Inspired by global Zumba® culture, we create experiences that combine music, movement, and community to help people stay active while having fun.
What started as a passion for dance fitness has grown into a regional platform offering classes, events, and official Zumba® products, connecting thousands of people through movement and positive energy.
Who we are
We are more than a fitness brand
We are a community. At Latinfit, we believe:
Fitness should be inclusive and accessible to every body
Movement should bring joy, confidence, and connection
A strong community creates stronger individuals
Our classes are designed for all fitness levels, from beginners to advanced participants:
Zumba®
Zumba Step
Zumba Toning
Zumba Gold
Zumba Kids
STRONG Nation™
Official partner
Official Zumba® Partner — Middle East
Authorized distributor for the region
Latinfit L.L.C is an authorized distributor of official Zumba® merchandise. We bring authentic Zumba® apparel and accessories to the region, ensuring customers receive genuine, high-quality products aligned with the global Zumba® brand.
UAE
Saudi Arabia
Qatar
Kuwait
Oman
Bahrain
Egypt
Jordan
Lebanon
Our mission
To inspire people across the Middle East to live healthier, happier lives through dance fitness, community, and movement.
Our vision
To be the region's leading destination for dance fitness experiences and authentic Zumba® lifestyle products — building a culture where fitness is fun, inclusive, and empowering.